Curating the Future: Where Art and Technology Converge
Ulrich Schrauth is a leading curator and creative director in the field of immersive media, renowned for his innovative approach to art and technology. As the Artistic Director of the UBS Digital Art Museum in Hamburg and founder of VRHAM! Digital & Immersive Art Biennale, he is at the forefront of shaping digital art experiences.
Living and working between Hamburg and London, he also leads the Immersive Programme at the British Film Institute and serves on the Arts and Creative Industries Advisory Board for the British Council.
Ulrich is a jury member for prestigious international awards, including the Lumen Prize and Fedora Digital Art Prize. A sought-after speaker at major events like the Venice Biennale, SXSW or Cannes Film Festival, he is a key voice in the evolving world of XR and digital creativity.
CURATOR, ARTISTIC DIRECTOR, ADVISOR
Curating
As a curator, I create immersive exhibitions and interdisciplinary installations that explore digital creativity. My curatorial work connects art and emerging technology to foster cultural dialogue and rethink how we experience our world.
Advising
I advise creative studios, institutions, and brands navigating digital art. Blending strategic insight with creative vision, I help shape transformative projects that embrace innovation and expand how audiences engage with contemporary culture.
Speaking
As a speaker and moderator, I engage global audiences on art, tech, and immersive storytelling. My talks highlight key trends, spark conversation, and inspire innovation across creative and cultural fields.
"Working with Ulrich on LFF Expanded was an absolute pleasure. His deep understanding of XR and immersive storytelling, combined with a keen curatorial eye and boundless creativity, elevated the festival programme to new heights. Ulrich brings not only professional expertise, but also a collaborative spirit that makes him an invaluable partner in shaping innovative projects."
Tricia Tuttle, Director of Berlinale, former Director of BFI London Film Festival
"Ulrich’s expertise as a curator of digital and immersive art, combined with his thoughtful creative direction for immersive projects, made his contribution to Sweet Dreams invaluable. In his role as Executive Producer for the BFI Film Fund, he provided guidance on script development, visitor experience, and overall artistic execution, helping refine the project from its early stages to its premiere at Factory International, ensuring a compelling and immersive experience for audiences."
Nell Whitley, Marshmallow Laser Feast
ULTRAMARIN Exhibition, Hamburg 2022.